Mold Experiment

Bread Mold Experiment Mold is something that we often take for granted, as something that makes us have to throw the bread away or the cheese smell bad. Mold is, in fact, a fascinating organism which has had many different uses over the years and our lives would not be the same without it. Most of us know that food seems to become moldy more quickly in the summer than in the winter when it is colder. Food in refrigerators seems to keep longer than food left out in the sun. Is this true? Does temperature really affect the rate at which mold grows? Mold grows quicker at higher temperatures.Companies pay large sums of money in maintaining food refrigerated in house and on transport, so it is essential for them to know under what conditions and temperature mold grows or it is contained. Mold is often looked as something negative, but mold it is found in different products that we use in our daily life. Some of these products are cheese, soy sauce, medicine, etc†¦ Mold is a fungus wh ich grows in food and other organic products which extract the nutrients of these organic products for growth. Alexander Fleming discovered that common mold killed germs.From this common mold he made a medicine that he called Penicillin and some other medicines are made from chemicals derived from mold. This discovery was discovered by pure accident, it is described that he was cleaning his work area when he discovered it, â€Å"Some mold was growing on one of the dishes†¦ not too unusual, but all around the mold, the staph bacteria had been killed†¦ very unusual. He took a sample of the mold. He found that it was from the penicillium family, later specified as Penicillium notatum. Fleming presented his findings in 1929, but they raised little interest.He published a report on penicillin and its potential uses in the British Journal of Experimental Pathology. † (â€Å"Fleming discovers penicillin,† 1998) Mold grows faster under hot conditions. As the data wil l show from the experiment conducted over 10 days, mold grows at a faster pace when the product is exposed outside temperature (OT) which is from 90-100 Fahrenheit . Below are the tools, products and method needed to conduct the experiment. It is important to be aware of dependent, independent and controlled variables as the experiment is executed.A dependent variable is a variable that is link to the dependent variable in order to exist. And independent variable is the one ‘YOU’ can manipulate. Last, a controlled variable is the constant variable of the experiments. For example, Light is one of our independent variables so in order to keep it constant, the Room Temperature (RT), which is 70-75 Fahrenheit and the OT product was cover with a towel during the entire time the experiment was being conducted. The freezer (F) product, which is 32 – 35 Fahrenheit, was not covered due to the fact that it was contained in the freezer and is not able to received sunlight.I n order to minimize threat reduction validity, the measurement of the product was done equally with all pieces of bread. Bags were of the same brand and size and the bread slices were all members of the same package. Another factor to consider is being able to record quantitative data, by quantitative data is meant results that can be measure and collected in order to verify or disproof the hypothesis of such experiment. What is needed for the Mold Bread Experiment  ·15 slices of bread. Make sure all slices come out from the same bag of bread and all of them are similar size, weight and thickness.Make sure you write down the name of the brand and  ·Use-by- date and the date of the experiment. This is to create record of how many days were remaining from the experiment date to use-by date.  ·Use 15 bags-make sure they seal and are from the same brand.  ·Clean knife  ·Chopping board or cutting surface  ·Adhesive labels  ·Pen or marker  ·Mask  ·Gloves  ·Notebook  ·Pen  ·Thermometer  ·Ruler Method(steps) Use the labels in order to label the bags and use the marker to do so. Mark 5 of the bags with an â€Å"F† for Freezer, mark another 5 bags with â€Å"RT† for room temperature and 5 more bags with â€Å"OT† for outside temperature. Cut the bread in 10X10 using the copping board and the knife. It is important that all the squares have the same measurement.  ·Introduce each bread slide into the plastic bags and make sure they get sealed.  ·Place the 5 bags labeled as â€Å"F† in the freezer, 5 bags labeled â€Å"RT† on the kitchen counter and 5 bags labeled â€Å"OT† in open climate(Outside)  ·Use the thermometer in order to record the temperature for the three different types of climates where the bread will be placed.  ·Make sure the â€Å"RT† bags and â€Å"OT† bags are covered with a towel so light can be a constant factor. Check the bags every 24-36 hrs in order to check f or mold.  ·Average of the pieces of bread with mold can be used to record the daily results  ·Record the mold grow every day in a table using your notebook  ·This process should be repeated for 10 days and record the results.  · Measure the results for labels â€Å"F†, â€Å"RT† and â€Å"OT† are documented accordingly.  ·When the experiment is completed make sure to dispose of the bags without opening them. Type of Bread|Day1 %|Day 2%|Day3%|Day4%|Day5%|Day6%|Day7%|Day8%|Day9%|Day10%| F|0|0|0|0|0|0|0|0|0|0| RT|0|0|0|0|2%|7%|10%|12%|16%|20%|OT|0|4%|7%|15%|25%|35%|50%|60%|70%|85%| Results Because each square of bread is 100 cm2, you can express your results as a percentage. For each of the bread types, â€Å"F†, â€Å"RT† or â€Å"OT† average the amount of mold grown over the ten days by measuring the mold grown over all five slices of bread per bread type and write these figures into a table. Include the average as a percent of all 5 pieces of bread by bread type into a table then transfer this information into a graph. You can then place this information into a graph and begin to explore the results.You can place the amount of mold on each bread sample and compare it to the number of days, like in the diagram below. This can be done with a sheet of graph paper and colored pens or on a computer. As it is recorded in the chart above, mold grows faster under hot conditions. But that is not all, mold grows twice and sometimes three times faster than the rate of mold grown at room temperature and the one in the freezer. Bread in the freezer was at 32F and no mold was shown in the product. This data tells us that freezing conditions help prevent the growth of mold.The results of this experiment confirm the hypothesis described above, mold grows faster under hot environment. The focus of experimental design consists in planning an investigation in something that naturally happens in nature by the manipulation of a s pecific variable. By conducting these types of experiments, scientists are able to understand and cause an effect of a particular inquiry at hand. It helps understand how the manipulation of variables will enhance or affect the natural order of things.Many great discoveries, new medicines and treatments have been recorded and science and technology have advance immensely by applying these methods as experiments are conducted. Any one else following the method specified above can replicate this experiment and receive the same results, by being able to replicate the experiment, it evaluates and gives validity to the recorded data and the findings . Fleming discovers penecilin. (1998). Retrieved from http://www. pbs. org/wgbh/aso/databank/entries/dm28pe. html

Inspiration: Disability and Final Lap

Disability and Final Lap BY cancans Inspiration: Life Is Like photography. You need the negatives to develop. Do you always think of what people say about you? Does It affect your dally basis and break down your motivation and inspiration? Always try to avoid negative people, they feed on your reaction and if they see you being affected by what they say or do, they'll keep doing it. If paralysis had their minds posted to the bad comments people give, they would've never reached success.The reason why I chose the Paralytics instead of the Olympics as inspiration, is the fact that paralysis are disabled and they need o work so much harder to gain a certain goal. Their disability can easily break their will to keep on working towards these goals as well as their mindset and motivation. Being disabled keeps you humble because you know what it feels like to have nothing, to lose something very important like their legs etc. Or to work twice as hard as people with no disability.It's like a little voice that whispers to them â€Å"maybe† when it seems like the whole world is shouting â€Å"no†. Paralysis never know how strong they are, until being strong is the only choice they have. That is why they are an inspiration to so many people. They teach you that discipline Is the distance between reality and your dreams and you need to appreciate the little things In life because one day you're going to look back and realize that it was the big things.People tend to be more inspired by disabled people because even though they have lost something they still work hard to gain something to replace what they've lost. They know, when you truly want success, you'll never give up on it. No matter how bad the situation may get. Of course what they do are challenging but challenges are what make life Interesting and overcoming them Is what makes life meaningful. They would also tell you that they never underestimate their strength and never overestimate their weakness es and that's why most of them are humble.At the Olympics in London in the year 2012, there was four deferent swimmers: One with both arms and Just one leg, one with both arms and no legs, one with half an arm and the most important one, one with no arms. To start the swimming competition you have to jump in the water and hold on to the blocks. The man with no arms couldn't so they tied a ball on a piece of string and attached the string to the block and he put the ball In his mouth. He swam the fastest fifty meters anyone could've ever seen.In the first lap he was in the lead and everyone was standing for two reasons: one, he is winning and two, how is he going to turn? He slowed down, bumped his head turned. The second lap was breast stroke, not his strongest and at the end of the second lap he dropped down to third place. He turned for the third lap. This time it's the butterfly . He gets to the end of the third lap and dropped down to fourth place. He turns for the final lap. Th is time it's freestyle, his fastest stroke. He was quicker in the freestyle than any other stroke.In the final lap, this man went from fourth place to third, from third to second and with a meter to go, the crowd on their feet as his head Is in front of the man next to him. But he didn't win because the man next to order to succeed, your desire for success should be greater than your fear of failure and that's why he was happy with second place. His motivation was so powerful that he kept humble and gained his goal of succeeding in what he does. If you love what you do it will be the only way to great work. If you haven't found it yet, keep looking. Don't settle for something less than your goals you set for yourself.

Information Systems in Project Management Reassessment Assignment

Information Systems in Project Management Reassessment - Assignment Example This paper illustrates that a number of organizations involved in the development of software products have still not resorted to the use of sets of vital signs in monitoring the status of different projects that they undertake. Similarly, other organizations never even use properly documented processes to discover half-baked project concepts at the early stages of a development process and others are not even in a position to discern or rule out a troubled project in a timely fashion. In addition, some organizations are fond of neglecting or treating with a little regard the need to train the targeted clients on the benefits attributed to successful projects along with the crucial success factors that surround the development processes. Some of the factors that often contribute to failure are issues like incomplete or vaguely stated business requirements and specifications, insufficient or lacking executive support, changing business specifications, insufficient planning, technologi cal incompetence and insufficient resources among others. On the other hand, success factors for different projects including but not limited to realistic schedules and estimates, clearly defined project goals, prior specification of the quality criteria of the anticipated deliverable, active support from top management, team competence, and proactive issue resolution together with the project manager’s level of competence. In the context of project management, a critical success factor is an important influence which can determine the success of a project. Thus, critical success factors refer to the series of conditions, influences or factors that contribute towards the outcome of a project. Examples of success factors regarding software projects include open communication, careful risk management, proper planning, and properly defined scope together with a selection of a competent staff.

US Government Essay Example | Topics and Well Written Essays - 500 words - 3

US Government - Essay Example However, there are a lot of controversies related with the establishment of ICC. These controversies have created a complex political nature of International lawsuits which eventually has created attentions for remedy (Carroll 21). The U.S government and the Israelis were reluctant to sign the agreement meant to ratify the development of the international criminal court. This is because the two states feared that the ICC would be a threat to their internal situations. For instance, they feared that their soldiers would be prosecuted due to war crimes. In addition, other state also saw ICC as a threat due to the introduction of hybrid procedures. However, all these political issues led to complexity in handling international trials (Carroll 21). The International criminal court carries out proceedings that are faced with a lot of problems. The first one is that their trials are long and expensive. However, as a global community we should solve this problem through application of Guilty pleas. These are the admission of blameworthiness by an individual accused of a crime. In most cases a prosecutor in the international criminal court can be allowed to play a part in plea bargain. In this case, the prosecutor will agree to reduce punishment or charges in return with guilty plea. This guilty plea is important because it helps in avoiding complicated, expensive and lengthy trials. In addition, the international criminal court will avoid consuming resources and will help in handling a sizable caseload and dealing swiftly with complex cases (Carroll 23). The second problem is that the International Criminal Court fails to recognize the basic rights of the accused individuals. In order to solve this problem, the set of procedures used in the ICC should include the basic rights of the accused individuals (Carroll 22). These rights include presumption of innocence, the right to know the evidence used by the prosecutor, the right to remain silent, the

Economy Essay Example | Topics and Well Written Essays - 750 words - 8

Economy - Essay Example Rising interest rates will devastate the government and would become much expensive for the local government to borrow cash, and home loans will be out of reach for citizens except for the very wealthy, by next year. Consequently, US may be wiped out financially, thus, bring the economic activities to a standstill (National Bureau of Economic Research 45-6). The Federal Reserve has strived to keep US interest rates debt at a low level, and they have succeeded. Until recently, investors and nations around the world continue to participate in this system regardless of the fact that the federal system is not honest. However, there are indications that too many foreign direct investors are lastly outsourcing their investments to other countries. For instance, China and Russia have been dumping US regime debt. Other direct investors are Renowned investors like Jim Rodgers say he will dump 30years of US government bonds. When investors put such comments forward, there is a high probability that by 2013, US will have few direct foreign investors. The decline of the dollar will lead to reduced consumption and will shift consumer expenditure from imported goods to domestic goods and services while supplementing demand in domestic products with increased exports. Unfortunately, the lower dollar value is expected to last longer than anticipated. The Congressional Budget Office predicts that the budget deficit will approximate to 5.2% of the GDP in the coming years. It is more likely that foreign lenders like China will not continue lending money to US. Due to the reduced demand and decline of the dollar, the trade deficit will decline. The loss of reverse status will be disastrous for the dollar value. Foreigners will rash to get out of the dollar, either through outright currency conversion or through bidding up the US goods value as they rash to unload the dollar holdings. Though it is hard to tell

Conservative Resurgence in the United States in Reagan Era Essay

Conservative Resurgence in the United States in Reagan Era - Essay Example This essay presents one of the best examples of the analysis of the reasons behind the rapid shift in policies of the US government, following the election of the President Reagan. It also aims to critically assess the effectiveness of the new conservative policies, employed by the Reagan administration. Prior to the 1970s, conservatism was not really an issue of much concern and republicans could only ascend to power by choosing a moderate president like Nixon or Eisenhower. However, the rise of conservatism in the 1970s through 1980s was basically a response to many different situations both in this period and in the earlier years of the 1960s. It was generally felt that liberals had exceeded limits and taken things a bit too far. As a consequence there was a general call for a resurgence of conservative policies which subsequently followed. As a result various policies came into play on the social, political and economic fronts. It is certainly imperative to realize the manner in which conservatism resurged in the 1970s and 1980s. Several major events in much of this period actually contributed to the highly conservative climate that was thereby realized. In the United States, the Reagan era was characterized by several cuts in the social programs and major anti-regulation policies that were geared towards most American companies. On the economic front the 1970s had some of the worst recession since the Great Depression and some of these conditions actually recurred in the 1980s . In this regard, there were various calls and campaigns as people sought for the reemergence of the conservative ways of operations in order to address the situations. In the same way, the hard economic times made people to adapt to the more conservative spending habits which subsequently contributed to the conservative resurgence. In a way, the 1970s and 1980s were characterized by several events in the American situation. The rise of conservatism was basically a reaction to the several events of that period which forced the people to turn away from some of the more liberal policies of the time. The economic stagflation that plagued the United States had many effects on the people. The Vietnam War had many political and economic effects on the people as they felt it was basically a loss. In this regard, most people began turning away from the liberal policies of the Democratic Party and turned into republican policies as was realized in the 1981 presidential elections when Reagan w as elected. The Reagan era nevertheless became unpopular on certain grounds due the various policies that put into place address the situation. In foreign policy, the United States sold arms to Iran and used much of the money to support the left wing rebels in Nicaragua. However, this was in violation of the congressional budget authority and the Boland Agreement. This act caused a much drop in the popularity of Reagan despite the many economic reforms the administration had put into place. Earlier on during Carters administration, the Iran hostage crisis was a symbol of the failed presidency of Carter due to the then unpreparedness of the United States in addressing emergency situations. The republican administrations of Nixon and Ford were majorly characterized by conservative policies especially in economic intervention. This was mainly achieved through the use of price and wage controls. However Ford’s decisions of pushing the detente policy with the Soviet Union did not go down well with most conservatives. Following Carter’s election in 1974, different thoughts emerged on the whole subject on conservatism. In a way, the Southern Baptists felt that Carter was too liberal while the mainstream of the Democratic Party felt he was too conservative and was thus incapable of addressing American foreign affairs programs. In any

Evogear Essay Example | Topics and Well Written Essays - 250 words

Evogear - Essay Example The gratifying content in the website, which covers the descriptors and the content, helps and gratifies the basic need of the shopper. The website looks to bring together the cultural elements that go to make up the lifestyle: the art, the music the opportunities the website gives back. This adds more value to the customers. In agreement with the Evogear website developer, e-commerce has not yet attained its fullest marketing potential. Bryce Phillips says that it is in its infancy stage. This is true as the underdeveloped countries are yet to undergo the digital migration, which will uplift the e-commerce. Many countries he upsurge of the marketing environment experienced n the technical advanced nations is yet to be experienced making the e-commerce to be in its development stages. The website faces a lot of challenges in its operations. The quality products display has been a problem to the website. When the good will of one customer is lost, others will also be lost and this becomes a big loss for the store. The payment facilities of the website are not more secure as the website can be hacked or spammed. To address the challenges the website has moved to multi-sales online and mobile

Skiing Essay Example | Topics and Well Written Essays - 750 words

Skiing - Essay Example In USA, the first record of the use of skis was in Wisconsin in the year 1841 with the first ski race being held in 1867. Other famous events in the ski history in the US were held in the 1930s in locations such as Utah, Idaho, Stowe, Sun Valley and Ulta among others. Recreational skiing, which is the most popular type, has been traced to have originated in the Scandinavian countries with Norway being the location where it was most used. Initially, skiing was used as a method of movement (travel) as used by hunters across the snow-bound regions. In this period, steering and stopping techniques were developed while also various types of skiing such as Alpine and ski jumping were established as well. With the migration and traveling of the Norwegians around other parts of the world, there was an emergence of skiing as a sport. 1n 1924, the first Winter Olympics were held in Chamonix, France where skiing sport was part of the military competitions. During this time, the ski equipment was greatly improved while the transportation devices for carrying skiers were also developed. With a growing interest in the recreational activity, there was an emergence of ski resorts largely in the urbanized areas. By the World War II, skiing sport had grown into a large industry that went beyond the traditional hardcore group such as the college club students and ski jumpers. After the war, the skiing industry experienced a rapid growth that was characterized by an increase in the number of ski areas and an improvement of ski equipment among others. The Winter Olympic games of the year 1960 were televised, making the sport more popular among the American population. The post-1970s years have seen a continuous growth of the sport that has seen the skiing industry become what there is in this day (Goeldner & Standley, 105-106). Today, there are numerous types and styles in which the sport enthusiasts enjoy it.

The Diminishing Roles for Women in American films Essay

The Diminishing Roles for Women in American films - Essay Example The issue of gender inequality is seen in the minimal number of women behind the scenes, that is directors and writers. The fact that men compose the biggest percentage of writers and directors greatly impacts on what is shown. Men will therefore have a chance to influence how women are portrayed and the role they wish them to play. This is why most women are given minimal roles such as secretaries and homemakers. According to the same study published in the Los Angeles times, women characters are more likely than men to wear sexy clothes, expose their skin and to be referred to as being attractive. What this means is that Hollywood is a follower and not a leader in the feminist movement and the realization of gender equality, in the film industry. It is like the film industry in the United States is in a world of its own, in comparison with the other industries .In the same breath women are allocated supporting roles, while men are given the main roles. This under representation cou ld falsely make one to believe that men are more than women. The diminishing role of women is seen in the many stereotypes geared towards women, which are prejudice. This trend was started in the nineteen fifties and continues to grow. Actors such as Audrey Hepburn were mainly given sexual and seductive roles. Beauty standards of women in the film industry are predetermined by the industry which favors white females who have a slender frame, characteristics which are hard to achieve by many females, especially other races. This is why the number of actresses from ethnic groups such as those from the black community is minimal. According to Martha Plimpton, an actress, it is harder for a regular looking woman to get a job, than it is for an â€Å"ugly’’ man. Essentially this means that it is much harder for women to get into acting because success for them in the industry is based on looks. Stereotyping in role allocation is impacting negatively on women in the film in dustry in Hollywood. Women are usually depicted as victims and men as the victors. A good example is the war movies and documentaries in which men are given the main roles. This is despite the fact that women are usually the ones who bear the biggest brunt of war and, and determine the directions that most wars take. Films always portray women as the victims of men to be raped or abused. This makes them seem weaker compared to men. People are exposed to such perceptions from an early age, which influences perceptions of boys towards girls from childhood to maturity. Girls and women are portrayed differently in movie roles from when they are teenagers to maturity. Teenage girls are cast as being of strong characters and adult women as being weaker and highly sexualized. Actresses are given scenes that show that women are hostile to each other, and their friendships as being backstabbing in nature, while male friendships are strong and supportive. Female roles in movies are usually to stand with by their husbands and children, and do household duties. Actors roles are usually strong, aggressive and competent, on the other hand women’s roles are usually weak, vulnerable, so that they need protection (O ‘Connor, 1998). Leadership positions are usually left to male actors who also act as the main breadwinners to their families

King Arthur Literary Analysis Essay Example for Free

King Arthur Literary Analysis Essay The name King Arthur appears throughout a countless amount of literature, stories, cinema, and legend. King Arthur has always been a long-standing icon of heroism, and heroism is a theme mankind takes pleasure in romanticizing. Arthurian Romance is the classic example of good versus evil, knights in shining armor, forbidden love, and sorcery; the basic elements of a romanticized tale. And in a dark time where religion clashed, empires fought in epic battles, and the people of Britain suffered from poverty and disease, Arthurian legend was needed to lift the spirits of the hopeless. Arthurian Romance is an accurate portrayal of the time period better known as the Medieval Ages because it takes the woes and misfortunate events of that time and twists them into a heroic soap opera full of love, tragedy, and triumph. The Medieval Ages began around 476 AD, when the Roman emperor of the West abdicated. The period ends in the late fifteenth century with the discovery of the New World. During this period, different nations conquered and collapsed, society changed, and religion was further divided. During the Middle Ages, the Holy Roman Empire had begun an effort to occupy Britain. They wanted to drive out the Anglo-Saxons and convert the Pagans to Catholicism. A long lasting relic of Roman involvement in Britain is Hadrian’s Wall, which was a heavily fortified wall running west to east and was probably used to keep barbarian tribes out and regulate trade and passage into Romano-Britain territory. Along with military involvement, Rome also spread Catholicism to a Pagan Britain. Catholicism involves a hierarchy of religious leaders, with the Pope at the top. There are also bishops, priests, monks, and nuns who are apart of the clergy. Other than the clergy, Medieval society was composed of nobles, knights and serfs. Nobles commonly owned fiefs, an estate of land, and the serfs who worked there. Knights were employed to guard the fief and fight wars with other nobles. This was called Feudalism. When nobles declared a war on each other, many different warfare tactics were used to take down castles. Siege warfare was common, in which scaling ladders, battering rams, siege towers and catapults were utilized in order to enter a fortress. Infantry included archers and cavalry, and there was a broad assortment of weapons used; daggers, long swords, crossbows, throwing axes, clubs, maces, halberds, lances, and many more. While knights commonly fought for a noble or king, a group of fearsome knights known as the Templar Knights fought in the crusades for religious conquest. The Templar Knights are associated with King Arthur’s quest for the Holy Grail, and some of the knights of the round table are portrayed wearing a large red cross on their breastplate (which is the symbol of the Templar Knights). Knights were also involved with jousting. Jousting was a martial game between two knights mounted on horses and using lances. This was often part of a chivalrous tournament or used as a military tactic of heavily armed cavalry. Knights and nobles also were encompassed in courtly love, a conception of nobly and chivalrously expressing love and admiration. Courtly love often did not take place between a husband and wife. Instead, a man would shower another woman in gifts and symbols of his love to her and they would keep their affair secret. A famous example of courtly love is the affair between Lancelot du Lac and Queen Guinevere. The Middle Ages had many lows. Many people associate these times with the Black Plague or the Bubonic Plague. When the Mongols from the east attacked Europe, they brought with them a terrible disease that wiped out about 138 million people. Also during the Middle Ages, there was decrease in scholarly thinking and the quality of art. Religion is blamed for stunting the growth of new ideas and inventions. In fact, religion is the overlying cause for many of the events of the Medieval Ages. The greatest dispute over religion was the East-West Schism that split Christianity into the Roman Catholic Church and the Eastern Orthodox Church. This split was born from disputes over whether the Pope could marry and iconoclasm (similar to worshipping false idols) and the use of local languages in church. They were even in dispute regarding the nature of God. The Crusades were another religious dispute. The Crusades were military campaigns undertaken by European Christians of the eleventh through the fourteenth centuries to take other the Holy Land and convert Muslims to Christianity. The First Crusade was a response to the Seljuk Turks conquering the â€Å"Holy Land† (present-day Israel and Palestine). However, most of these conquests were failures and achieved nothing except for interactions with the Arab world (in both beneficial and devastating ways). Lastly, there was the Inquisition. This was a formalized interrogation and persecution process of heretics (including satanic or witch-like behavior). Punishment for people suspected of heresy was torture and execution. The Church in the Middle Ages is clearly an influential factor of these times. The Medieval Ages also saw quite a bit of political changes. The Carolingian, established by Charles Martel, ruled present-day France, Belgium, Germany and Northern Italy. His grandson, Charlemagne established the Holy Roman Empire. In the North, Vikings and other Scandinavian became notorious for raiding Roman Catholic monasteries. In France, Vikings were referred to as Normans. They conquered Anglo-Saxon England in 1066. As mentioned before, Feudalism was the social, political, and economic system of the Middle Ages. England became a feudalistic society because there was not a unifying force bringing the people together. Many claims to the throne of all Britain were made, which is actually the premise of the King Arthur legend. Nobles and Kings owned land and had armies of Knights who pledged a code of chivalry to them. This was an honor system that strongly condemned betrayal and promoted mutual respect. In the Feudal society, only males could inherit the land. The land was passed down through primogeniture (to the eldest son). Noblewomen had limited rights. They could sometimes inherit fiefs but could not rule it. Noblewomen were only educated in domestic skills and were supposed to display feminine traits such as compassion and beauty. Peasants, male or female, had almost no rights. They couldn’t leave the manor without the permission of their lord. Over time, serfs (peasants) developed skills other than farming and slowly created a middle class that led Europe into the Renaissance. In the long run, all of these characteristics of the Medieval Ages are incorporated in the vast collection of Arthurian Romance. In the 1975 King Arthur Parody â€Å"Monty Python and The Holy Grail†, there is a scene that describes Arthur quite perfectly. In the scene, Arthur is traveling in a Feudal manor and comes across peasants working in a field outside of a castle. He asks a woman, â€Å"I am Arthur, King of the Britons. Whose castle is that? † The peasant woman looks up and asks, â€Å"King of the who? † Arthur repeats himself to which she replies, â€Å"Who are the Britons? † Arthur, stumped by her ignorance, tells her, â€Å"Well, we all are. We’re all Britons and I am your king. † The peasant woman shrugs and says, â€Å"I didn’t know we had a king. I thought we were an autonomous collective! † They argue about this for a moment and then the woman asked, â€Å"Well, how did you become king then? † Arthur dramatically respond with, â€Å"The Lady of the Lake, her arm clad in the purest shimmering samite, held aloft Excalibur from the bosom of the water signifying by Divine Providence that I, Arthur, was to carry Excalibur. That is why I am your king! † Another peasant nearby shouts, â€Å"Listen strange women lying in ponds distributing swords is no basis for a system of government. Supreme executive power derives from a mandate from the masses, not from some farcical aquatic ceremony! † The meaning of the scene is that at the time King Arthur was created as a legend to legitimize the unifying king of Britain that would pull the people out of the Dark Ages. The punch line is that the land was so divided from feudalism and nobles trying to claim a non-existent throne that no one really took anyone seriously. However, Arthurian Romance became the bedtime story born out of the fantastical notion that Britain could be amalgamated into a strong empire. But let’s start at the beginning of the Arthurian legend. In most legends, Uther Pendragon is portrayed as Arthur’s father and Igraine as his mother. In Sir Thomas Malory’s The Crowning of King Arthur, the prophet Merlin helps a love-stricken Uther get with Igraine for a night. Arthur is born, but part of the agreement with Merlin was to have Arthur raised by another. Many years pass in which Arthur does not know his own nobility until he by chance, pulls the famous sword in the stone (the legend goes: â€Å"Who so Pulleth Out This Sword of this Stone and Anvil, is Rightwise King Born of all England. † (Malory, 1069)). Young Arthur accepts his role as King and unites Britain, defeats the Saxons, and establishes Camelot. In the first fictional story of Arthur’s life (Historia Regum Britanniae (History of the kings of Britain) by Geoffrey of Monmouth), Arthur is placed into a post-Roman Britain. Geoffrey uses the same fable of Arthur’s birth through the deception of Igraine. In this legend, Arthur also defeats the Saxons but he also expands his empire to Norway, Denmark and Gaul, and defeats Roman armies in order to do this. In the end, Arthur returns to Britain to defeat his nephew Modredus (Mordred) who was left in charge of Britain but betrayed Arthur. Arthur is mortally wounded, taken to Avalon and it is implied he passed away. Arthurian legend, however, is not only about Arthur. There are many huge characters in the stories. One widely known knight is Sir Lancelot du Lac. Lancelot is a tragic figure in Arthurian Romance. He was a Knight of the Round Table and one of King Arthur’s closest friends. His tragedy is that he was in love with Arthur’s wife, Guinevere. Lancelot was the son of the King Ban on Benwick and Elaine, but he was raised by the Lady of the Lake (â€Å"du lac† actually means â€Å"the lake†). The Lady of the Lake sent Lancelot off to become a Knight of the Round Table. In doing so, he meets and instantly falls in love with Guinevere. Their affair ultimately proves to be destructive. Lancelot is actually tricked by Elaine of Corbenic and sleeps with her, thinking it is Guinevere. When Guinevere hears of this, she is repulsed and banishes Lancelot. Later, Lancelot returns to assist Arthur in the quest for the Holy Grail. Other characters in Arthurian legend are Merlin and Morgaine. Merlin is sometimes a prophet, sometimes a magician, and always an advisor to King Arthur. Merlin’s earliest character depiction was as a bard driven mad by the terrors of war, who become a â€Å"man of the woods†. However, Geoffrey of Monmouth based his Merlin on Myrddin Wyllt (a prophet and a madman) and Aurelius Ambrosius (a fictional version of the historical war leader Ambrosius Aurelianus. Morgaine (also Morgan le Fay) is a sorceress in Arthurian legend. She is the half-sister of Arthur and the daughter of Igraine. In both The Mists of Avalon (Marion Zimmer Bradley) and The Vulgate Cycle (13th century French prose) tell of how Morgaine lives in Avalon (mystical island in Arthurian legend) and trains under Merlin and the Lady of the Lake. Again in the Mists of Avalon, Morgaine is credited with having an unknown affair with Arthur. She gives birth to Mordred, who, in the end, turns out to be the enemy and murderer of King Arthur. In Arthurian Romance, King Arthur’s court is called Camelot. Camelot is where the Knights of the Round Table dwell and it is described as being a utopian land of beauty and peace. Throughout literature, Camelot has been located in many different areas of Britain, giving it no grounded location. An easy way to understand the basic ideology of Camelot, one can compare the presidency of John F.  Kennedy to the term Camelot. His presidency was regarded as a guarantee for a successful future, just like King Arthur gave Britain hope and unification. Kennedy’s assassination is like the fall of Arthur in that both had short lasting but wonderful terms in power that set the bar high for the future. Ultimately, these characters and concepts stem from Medieval life and paint a portrait of what the goals of Middle Age rulers wanted for society at the time. All Arthurian Romance contains the same specific elements: enchantment, quest, conquest, heroic behavior, utopian society, fatal passion and love. These elements, applied with Medieval life and history, equals a solid Arthurian story. The best example of all of these elements is The Crowning of Arthur from Le Morte d’Arthur (Malory, 1065). In the story, Arthur is conceived through the enchantment Merlin uses on Igraine to trick her into thinking Uther Pendragon is her husband, the Duke. Uther, who is fatally in love with Igraine, makes a deal with Merlin in that he will give the child he and Igraine produce to the wizard. Baby Arthur is taken away and grows up with Sir Ector, whom he grows to love as a father. The next part of the story is about the sword in the stone. In the story, â€Å"many of the nobles tried to pull the sword out the stone† (1069), but failed. When Arthur is sent to find Sir Kay (Ector’s son) a sword, he unknowing grabs the legendary sword from the stone and tugs it free without any effort. When Arthur comes back with the famous sword, everyone is in awe and asks him to demonstrate for them that he really pulled it. To their surprise, it is true. They ask Arthur to assume the role of king and he agrees, establishing the utopian court of Camelot. Le Morte d’Arthur is â€Å"the carefully constructed myth of the rise and fall of a powerful kingdom — a legendary kingdom, but perhaps also, obliquely, the real English kingdom which in Malorys day seemed as surely doomed by its own corruption as the ancient realm of King Arthur† (Cliffs Notes). What this means is that Arthur’s court reflects the realistic courts of actual kings because it eventually falls. The Crowning of Arthur seems naive in that a boy who just so happens to pull a sword from a stone makes him king. In the end, his kingdom falls. Crowning only sets it up. The outcome of the Arthurian Legend is quite similar to the reality of kingdoms in England of the Middle Ages, which proves Arthurian Romance is an accurate portrayal. Another story from Le Morte d’Arthur is called Sir Launcelot du Lake. It is a hectic story about Lancelot’s adventure, kidnapping, and battles with enemy knights. In the story, Lancelot decides he is fed up with his ennui and decides to go out with his nephew, Sir Lyonel. Possibly due to enchantment, Lancelot declares, â€Å"not for seven years have I felt so sleepy† (1074) and he lies down for a nap. When he awakes, he realizes three women have kidnapped him. They tell him he has to pick one of them or face his doom. Lancelot picks his death because his is loyal to his lover, Guinevere. Later, the daughter of King Badgemagus rescues him and in return he gives his services to the king. At the end of the story, Lancelot fights off Kind Badgemagus’ enemies. He displays incredible and fictitious strength when he â€Å"took another spear and unhorsed sixteen more men†¦ King of North Galys’ knight and, with his next, unhorsed another twelve† (1078). This story demonstrates chivalry and heroism, and exaggerates Lancelot’s abilities to fight. Literary critic Charles Moorman says â€Å"much of the Morte d’Arthur is thus concerned with revealing the corrupt reality beneath the fair chivalric surface. † However, Sir Launcelot du Lake contradicts that assumption by merely telling a simple story of a great knight who is loyal to his higher-up and to his lady. The story makes the knights of the Medieval Ages appear to bask in honor, goodness and strength. And in a way, they did in real life. Knights did have a strict code of chivalry as well as total loyalty to their nobles and their lovers. Again, this story gives merit to the fact Arthurian legend portrays Medieval society. The poem The Lady of Shalott by Alfred Lord Tennyson is loose depiction of Arthurian Legend. In the poem, a woman is cursed to live in a tower and watch the world of Camelot from a mirror. â€Å"And moving through a mirror clear; That hangs before her all the year; Shadows of a world appear; There she sees the highway near; Winding down to Camelot† (verses 46 through 50). Then one day she sees Sir Lancelot riding in all his beauty and loveliness, and she decides she wants to leave the tower. The Lady of Shalott â€Å"left the web† (109) and gets into a boat. Unfortunately, she dies and floats on down to Camelot. Muriel Mellown says â€Å"she has chosen contact with Camelot, even at the price of her own destruction. † This quote illustrates that Camelot seemed like such a perfect utopian world that everyone sought its perfection and illustriousness. However, the Lady of Shalott kicks the bucket, similar to the way Camelot eventually falls. All good things never last. Lastly, a more modern and feminist take of Arthurian legend is The Mists of Avalon by Marion Zimmer Bradley. In Mists, the story of Arthur is told through the worlds of Morgaine, Arthur’s half-sister. In the excerpt read in class, Morgaine and Arthur are children neglected by their parents. Morgaine realizes her role to be Arthur’s protector, even though she feels disdain towards the child at first. When she says, â€Å"Mother’s gone, she’s with the king, but I’ll take care of you, brother,† (1085), Morgaine displays a bond of love towards her little brother. Morgaine is also depicted as a strong feminine character in both this scene and the entire story. Although â€Å"this book†¦ wasn’t so much a retelling of the Arthurian legend but only a bunch of Arthurian characters sitting around arguing about Christianity and Paganism,† (LaShawn), â€Å"Morgaine’s depiction as a powerful, savvy woman shows her to be the type of woman the feminists would champion as a prime example of what women should aspire to be, in spite of the biases still in place against them† (Ellis). Mists shines a new light and a new perspective on the events of the Medieval Ages, specifically the disputes of religion. It also represents how women did have influence over what happened in the kingdoms. In real life, noblewomen did have influence over the decisions their husbands made, though not legally. The Mists of Avalon yet again portrays a factor of the Medieval Ages. When push comes to shove, Arthurian Romance generally is regarded as a tall tale of a lost era. However, the tales depict a clear portrait of Medieval Life. Tragedy, honor, fatal passion and quest all dwell in the Middle Ages and Arthurian Romance. The characters of Arthurian Romance experience the tragedy of life like real life people and Camelot ends up failing, just like many of the empires and kingdoms of the world. The stories represent the dark times of the Medieval Ages and show that nothing is perfect. Therefore, Arthurian Romance is an accurate portrayal of the Medieval Ages.

The Measurement And Instrumentation Engineering Essay

The Measurement And Instrumentation Engineering Essay A pyrometer is used to measure the temperature of an object from a distance, without making contact. The method used for making these non-contacting temperature measurements is known as radiation pyrometry. Non-contact temperature sensors use the concept of infrared radiant energy to measure the temperature of objects from a distance. After determining the wavelength of the energy being emitted by an object, the sensor can use integrated equations that take into account the bodys material and surface qualities to determine its temperature Pyrometer is derived from the Greek root pyro, meaning fire. The term pyrometer was originally used to denote a device capable of measuring temperatures of objects above incandescence, objects bright to the human eye. The original pyrometers were non-contacting optical devices which intercepted and evaluated the visible radiation emitted by glowing objects. A modern and more correct definition would be any non-contacting device intercepting and meas uring thermal radiation emitted from an object to determine surface temperature. Thermometer, also from a Greek root thermos, signifying hot, is used to describe a wide assortment of devices used to measure temperature. Thus a pyrometer is a type of thermometer. The designation radiation thermometer has evolved over the past decade as an alternative to pyrometer. Therefore the terms pyrometer and radiation thermometer are used interchangeably by many references. A radiation thermometer, in very simple terms, consists of an optical system and detector. The optical system focuses the energy emitted by an object onto the detector, which is sensitive to the radiation. The output of the detector is proportional to the amount of energy radiated by the target object (less the amount absorbed by the optical system), and the response of the detector to the specific radiation wavelengths. This output can be used to infer the objects temperature. The emittivity, or emittance, of the object is an important variable in converting the detector output into an accurate temperature signal. Pyro-Electric Pyroelectric detectors for thermal radiations are a relatively new form of pyrmometers. The construction material is usually ceramics are materials whose molecules have a permanent electric dipole because of the position of the electrons in molecules. Normally these molecules lie in a random mish-mash manner all across the bulk of the material hence there is no net electrification as a whole. Also, at ambient temperatures the location or orientation of these molecules is more or less fixed. If the temperature is raised above some level characteristic to the particular material, the molecules start to rotate freely. The temperature at which this start to happen is called the Curie temperature. When the pyroelectric surface is used as detector in a pyrometer, when the radiations from the source are absorbed by the pyroelectric material, its surface temperature increases .In the beginning the charge on the electrodes would be leaked away through the external electrical circuit and hence the measured voltage between the electrodes would be zero. When the pyroelectric surface heats up a voltage is detected between the two electrodes. As the temperature is further increased, further voltage is increased. Through this voltage value we can measure the temperature. The physical construction of a pyroelectric pyrometer is similar to the total radiation thermometer. C:UsersKKupusamyDesktopimages.jpg Pyroelectric linear arrays Photo electric A photoelectric pyrometer has been developed with which the International Practical Temperature Scale (IPTS) above the gold point, 1063  °C, is realized about 5 times more accurately than with the prevalently used disappearing filament visual pyrometer. Estimated standard deviation uncertainties of realizing the IPTS with the photoelectric instrument.An instrument that measures high temperatures by using a photoelectric arrangement to measure the radiant energy given off by the heated object. http://img.tfd.com/ggse/43/gsed_0001_0019_0_img5330.png Optical system of an automatic photoelectric pyrometer: Optical An optical pyrometer is a device which allows contactless temperature measuring by using the incandescense color. It is based upon the fact that all black bodies do have the same incandescense color at a given temperature. It is very straightforward and allows any temperature from which a hot object emits light ( > 500 deg C). It is made from a small magnifying optical device (like a monocular or very small telescope) in which a small incandescent bulb is placed which image is sharp when the user views through the eyepiece (the lens(es) on the eye end of the optical device). The background is the hot object to be gauged. The electrical current flowing through the filaments in the bulb is an indication of their temperature. This current is controlled by a potentiometer which is put between the power source (a battery) and the bulb. An ammeter is used to display the temperature. Its range is from 500 C (== 900F lower limit when an object incandesces) to 1600 C (3000 F), which is suitab le for most applications. http://www.pyrometer.com/NewFiles/Figure2.gif Typical temperature ranges for optical pyrometers Question 3 Electrocardiography (ECG) ECG (electrocardiogram) is a test that measures the electrical activity of the heart. The heart is a muscular organ that beats in rhythm to pump the blood through the body. The signals that make the hearts muscle fibers contract come from the sinoatrial node, which is the natural pacemaker of the heart. In an ECG test, the electrical impulses made while the heart is beating are recorded and usually shown on a piece of paper. This is known as an electrocardiogram, and records any problems with the hearts rhythm, and the conduction of the heart beat through the heart which may be affected by underlying heart disease. https://instruct1.cit.cornell.edu/courses/bionb440/FinalProjects/f2003/nwl2/Final%20Webpage/High-Level.JPG Block diagram of ECG What (Electrically) is being measured The measuring can be different with being different type conditions. Usually the some ECG will be recorded when the patient remain resting. But in some case as, some patients who having coronary heart disease symptoms, ECG will be taken while the doing exercise bike or treadmill. The electric waves in the heart are recorded in mill volts by the ECG. The waves are recorded by electrodes positioned on certain parts of the body. Each electrode controls an ink needle that writes on a grid paper. The higher the intensity of the electric wave, the higher up the needle will move on the paper. The paper moves at a certain speed beneath the needle, resulting in an ink curve. How is electric signal capture? How does it work? Amplifier The amplifier receives the electrical signals from the electrodes and converts the information. Because the bodys electrical signals are relatively weak, the amplifier must first stabilize the signal and then amplify by a factor of between five and 10. The amplifier is composed of several sections, including a buffer amplifier and preamplifier both of which work to convert the information received from the electrodes into information that is strong enough to be read by the output device. The amplifier is designed to receive information directly from the patient; however, it is also separate from the primary power circuits of the ECG machine.   What is the sensor? Measurement of the ECG signal gets challenging due to the presence of the large DC offset and various interference signals. This potential can be up to 300mV for a typical electrode. The interference signals include the 50-/60-Hz interference from the power supplies, motion artifacts due to patient movement, radio frequency interference from electro-surgery equipments, defibrillation pulses, pace maker pulses, other monitoring equipment, etc. Depending on the end equipment, different accuracies will be needed in an ECG: Standard monitoring needs frequencies between 0.05-30 Hz Diagnostic monitoring needs frequencies from 0.05-1000 Hz Some of the 50Hz/60Hz common mode interference can be cancelled with a high-input-impedance instrumentation amplifier (INA), which removes the AC line noise common to both inputs. To further reject line power noise, the signal is inverted and driven back into the patient through the right leg by an amplifier. Only a few micro amps or less are required to achieve significant CMR improvement and stay within the UL544 limit. In addition, 50/60Hz digital notch filters are used to reduce this interference further. http://produceconsumerobot.com/heartfeltapparel/content/7128.ecg.bmp Complete circuit of Block diagram Question 4 Vout = R3 (V2-V1) When Vout = 0, R1 0 = R3 (V2 1) R1 V2 = 1 When Vout = 10, Vout = R3 (V2 V1) R1 10 =R3(5 1) R1 10 = 4R3 R1 10R1=4R3 Let R1= 10Kà ¢Ã¢â‚¬Å¾Ã‚ ¦ 10 ÃÆ'- 10K= 4R3 R3 = 25Kà ¢Ã¢â‚¬Å¾Ã‚ ¦ R3 = R4 = 25Kà ¢Ã¢â‚¬Å¾Ã‚ ¦ R1 = 10 C:UsersRashydsAppDataLocalMicrosoftWindowsTemporary Internet FilesContent.WordNew Picture (2).bmp Question 5 Voltage to frequency The family of voltage-to-frequency converters ideally suitable for in simple low-cost-circuits for analog-to-digital conversion, precision frequency-to-voltage conversion, long-term integration, linear frequency modulation or demodulation, and many more. The output when used a voltage-to frequency converter is a pulse train at a frequency precisely proportional to the applied input voltage. Consequently, it provides all the inherent advantages of the voltage-to-frequency converter techniques, and easy to apply in all standard voltage-to-frequency converter application. Frequency and Voltage The tachometer uses a charge pump technique and offer frequency repetition for low wrinkle, full input protection in two versions and output swing to ground for a zero frequency input. The amplitude is fully well-matched with the tachometer and has a floating transistor as its output. This characteristic allows either a ground or supply referred load up to 50mA. This version is well suited for single speed or frequency switching or fully buffered frequency to voltage conversion application. Question 6 Orifice Plate An obstruction (orifice) is placed in a pipe filled with fluid. The pressure of the fluid is measured at two different points: 1) just upstream of the orifice and, 2) close to the contraction of the fluid (vena contracta). The difference in these two pressures is known as differential pressure. The differential pressure across an obstruction (orifice) in a pipe of fluid is proportional to the square of the velocity of the fluid. Many factors associated with the pipe, orifice and fluid affect the measurement. Satisfactory measurement requires steady-state, homogeneous, turbulent flowing fluids. Other properties which affect the measurement include: the ratio of pipe diameter to orifice diameter and the density, temperature, compressibility and viscosity of the fluid. http://www.spiraxsarco.com/images/resources/steam-engineering-tutorials/4/3/fig4.3.3.gif Venturi Meter Venturi has a long history of uses in many applications. Due to its simplicity and dependability, the Venturi is among the most common flowmeters. With no moving parts or abrupt flow restrictions, the Venturi can measure fluid flowrates with a minimal total pressure loss. The principle behind the operation of the Venturiflowmeter is the Bernoulli Effect. The Venturi measures a fluids flowrate by reducing the cross sectional flow area in the flow path and generating a pressure difference. After the pressure difference is generated, the fluid is passed through a pressure recovery exit section where up to 80% of the differential pressure generated at the throat is recovered. The pressure differential follows Bernoullis Equation. http://www.ustudy.in/imagebrowser/view/image/3463/_original Venturi meter Nozzle A NOZZLE IS A DUCT WHICH CONVERT HEAT ENERGY INTO KINETIC ENERGY.IT INCREASES VELOCITY OF FLUID PASSING THROUGH IT AT THE EXPENCE OF PRESSURE http://t1.gstatic.com/images?q=tbn:ANd9GcTTDTUwnq857efZrPN3mtwS-vIsRZ8OJxuVf1aPxsynFcrbaNuVCQ Pitot tube Pitot tube is used for measuring the stagnation within a channel, pipe or duct flow. Pitot tube is made in symmetrical body such as cylinder, cone, or hemisphere with drilled by the side of its central axis. If this is associated with its central axis in the direction of the flow the fluid will accelerate around the upstream face with less energy losses, and a stagnation point incline at the piezometric opening. Flow measurement using (a) Pitot tube, and (b) Pitot-static tube. Pitot tubes on aircraft commonly have heating elements called Pitot heat to prevent the tube from becoming clogged with ice.

Social Conflicts in Mark Twains The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Huckleberry Finn – Social Conflicts    Mark Twain was known as a humorist and in fact, humor was a tool he used to strengthen his points about what he saw as the major problems of the day.   Living at the time of the Civil War, he clearly saw and chose to address such problems as slavery, child abuse, religion and feuds.   In Huckleberry Finn, Mark Twain expresses his loathing for some of these serious social problems and yet in general, he never loses his humorous touch.   Nonetheless, when he deals with the ills of society that particularly anger him, he chooses not to use humor; rather this is reserved for other areas of his work.    One of the social problems that Mark Twain addresses in Huckleberry Finn is child abuse.   Huck is abused by Pap many times during the book and is even locked into a cabin by Pap.   Pap also tries to steal Huck's six thousand dollars, and beats Huck frequently, which results in Huck running away.   Pap puts down the idea of Huck getting an education.  Ã‚   Twain does use humor in his descriptions of some of the interactions between Pap and Huck.   For example, the scene when Pap agrees to reform and stop drinking, but ends up getting drunk and falling over is actually funny, but tells us a lot about Pap's character.   Twain generally found the kind of behavior he described through the character of Pap to be disgusting, and by painting a humorous picture of the situation he emphasized his dislike of it.   The humor perhaps made Pap seem even less sympathetic.    Another social problem that Mark Twain addresses in the book is slavery and treatment of black people in general.   Jim, who is a black slave, is treated like a piece of property.   For example, he is forced to practice Christianity, which actually seems to be the opposite of Christian values.   Jim is also forcefully separated from his family and has no legal recourse to get them back.   Jim is very superstitious, and Huck, who knows this, puts a dead snake, (representing bad luck) at the bottom of Jim's bed and Jim gets bitten.   Even Huck, at this point in the book, threats Jim as less than human.

Microsoft: The Best in the Business Essay -- Computers Software Techno

Microsoft: The Best in the Business As humans evolved over thousands of years, we continue to develop tools and technologies that help us thrive. Without the ability to try new ideas that can and do lead to new technologies, our existence would have dwindled long ago. The minute new technologies are discovered and incorporated into the lives of the general public, people are already attempting to improve them. For example, scientists took the wheel and combined it with a open-top container, producing the cart. Add an engine and a car is invented, then add a radio, AC, and leather seats and, voila, the modern car is formed. Most companies that create a product that effectively join two technologies are given high approval ratings from society in the form of sales. However, in our newest field of technology, computers, some companies have reputations of being "evil" and "unethical" for combining two or more computer technologies. These companies have been creating and buying software that makes their product easier to use by the average user. This seems like a good and ethical business practice, but many feel that companies that are doing this, like Microsoft, are unfairly combining a separate software technology with their original product, which practically forces the average user to use it. Is it wrong for Microsoft to make software that combines two or more different software technologies that either forces or highly suggests to its customers, who are often times computer illiterate, to use the combined piece of software over another? What if Microsoft's goal is to help consumers with complicated computing: what about their practices are unethical or wrong? Could the method of morphing technologies be an unethical proc... ... May 10th 2001 <http://home.att.net/~wbazzini/MS-Ethics.html> IEEE-CS/ACM "Software Engineering code of ethics and professional practice" Posted 1999 <http://www.computer.org/tab/seprof/code.htm> Adam D. Thierer Heritage Foundadion "The Department of Justice's Unjustifiable Inquisition of Microsoft" Posted November 12, 1997 <http://www.heritage.org/library/categories/regulation/fyi162.html> The Ayn Rand Institute "The Microsoft Defense Site" Posted October 26 1998 <http://microsoft.aynrand.org/> 2) 6)Ralph Nader and James Love, le Monde Diplomatique "What to do about Microsoft" November 1997 <http://mondediplo.com/1997/11/nader.html> 1) Microsoft Corp. "What we do" January 29 2002 <http://www.microsoft.com/mscorp/> 4) Dell Corp. "Mission Statement" 1999-2002 <http://www.dell.com/us/en/gen/corporate/vision_mission.htm>

The Day My Music Died :: Personal Narrative, Autobiographical Essay

Some memories never fade. Tucked away in the accordion file of our minds, some memories live forever. Some memories walk hand in hand with us to our six-foot retirement homes. And though it is true that some are great blessings, some memories scar the hopes, some memories mar our dreams. In my heart I will always have a passion for music. The rhythm of the beat is the blood in my veins. I can close my eyes and hear the notes, tasting the sweet sound they leave on the top of my tongue. The sound of my soul, that reverberates inside the corridors of my heart. I feel empty without its presence, naked without the silken cloth of sound. This is my life; this is my true love. But love does not pay the bills, my father would say to me, loosening his tie and kicking off his leather shoes, those tight leather shoes. I like my sandals, I thought to myself, as I had so many times before. After all, thinking seems to be the only thing to do. I couldn't speak; I couldn't put that replenishing sound into his heart. Hell, thinking was the only cure. It sure beat hearing another lecture on the myopia of my dreams. Really, I was tired of it all. Every time I tried to tell my father about the passion, the sheer energy that music provided for me, my words fell on deaf ears. Listening, he would cross his arms and nod his head in that patronizing way. Soon, I could no longer distinguish the true meaning of any of my father's gestures. In our home, a nod no longer meant yes; a smile no longer meant happiness. As soon as my father realized that I was serious about being a musician, his world and mine collided head on. Father always believed in the importance of politics. He lived his life based on the philosophy that it isn't what you do, but who you know that really matters in the world. I still cringe at the thought of such an idea. I was never the one to go after people. I wasn't the type of person who you would interview when composing a "How to Win Friends and Influence People" book. If for some reason I didn't feel like grinning like a birthday boy upon making the acquaintance of a friend of my fathers, then that was that.

History of Womens Football in England Essay

I have chosen to do my essay about the history of women’s football in England. I’ve chosen to write about this because it is a topic which I am interested in as I play for a girl’s football team inside school and out. Also I would like to find out more about women’s football and where and when it all started. In this essay you will find out about the basic history of women’s football heading all the way back from 1895 to present day. I will also write a comparison between men’s football and women’s and share my opinion about 1895-1920 On the 6th April 1895 the first ever women’s football game took place at Preston Park, Brighton. The event was organised to raise funds for local medical charities. In the match North beat South 7-1. Up to 1920 no more women’s matches took place until the first women’s international game when Dick Kerr’s English ladies took on the French Ladies. The result was a 2-0 victory to England; this game had a huge audience of 25,000 people. On Boxing Day 1920 a match took place between Preston and St Helens, Preston winning 4-0. It was the biggest crowd to date for a women’s match with 53,000 spectators. 1921 In 1921 another big match was supposed to take place between London and Paris. This match never went ahead due to the FA. The FA issued a ban against womens football. They stated ‘the game of football is quite unsuitable for females and ought not to be encouraged’. This meant any women caught playing football on the grounds of an affiliated club would be punished for breaking the law. Many women were disgusted by the decision and thought it was very unfair to do this. If I was around in this time I would also be very aggravated by the decision and I would be offended that they still allow men to play. 1969-1971 After 48 years of womens football being banned women wanted to change this. They started to become very annoyed a started campaigning. After a few campaigns 44 women got together to form The Womens Football Association (WFA). They were hoping that they would slowly gain back the right to play womens football. Two years later in 1971 the FA council lifted the ban against women which allowed women to play football once again. It had been fifty years since they had been allowed to play so they knew that the game would be no longer as popular as it was and it would take a while to get it back to the way it was. Not long after the ban was lifted women were advertising for football teams all around the country. 1991-1994 Since 1971 womens football slowly grew bigger and bigger with many small local leagues playing all around the country. In 1991 the WFA launched a national league. It started off with 24 clubs from all around the country it was pretty similar to the womens league we have today. Two years later they found that the league had been very successful so the WFA decided to host a cup competition. In 1993 the WFA held a national cup competition with 137 teams entering from across the nation. Womens football was slowly becoming bigger and gaining popularity. In 1994 the FA took on the administration of the Womens Nation League and the League Cup competition. The league then became The FA Womens Premier League (FAWPL). 1997-1998 In 1997 the FA decided that they were going to develop womens football from the grassroots to the elite level. This meant that more young girls could get involved to gain popularity. In 1998 the first 20 Centres of Excellence were established for young girls. Sponsors were gained for the league and the cup competitions; this raised the profile of the women’s game. Also in 1998 Hope Powell was appointed as the first full-time coach for the England’s Women’s international side. This was a very big thing for the nation. I think this helped the game increase its popularity because it got more people involved in the game from an early age which meant in the future decade’s womens football should be a very popular game. 1999-2002 In 1999 England entered their first Fifa World Cup. The competition was held in the USA and which saw tickets sold out for most matches and over 90,000 at the Final. There had been a competition called the Women’s World Championship. This was just like a world cup and it was held in 1991 but England didn’t participate. In 2002 researchers found that football had become the top participated sport for girls and women of England. The FA had not planned for this to happen for another 3 years, so they were well ahead of schedule. 2005-Present In 2005 the UEFA Womens Championship was held in England. The opening matches attracted around 29,000 spectators per game, with around 2.9 million people watching the games live on BBC Two. The tournament was attended by over 115,000 fans within 15 matches. England went out in the group stages, but got a lot of recognition across the nation. Since then womens football has gradually become more popular and has reached the level it is at today. I think it has done well to regain its popularity after the fifty year ban, but I don’t think it will ever get back to the popular state which it was in before the game got banned. FA’s Plan for the Future of Women’s Football The FA has many plans to increase the growth of womens football. They are introducing it to younger people across the country by holding taster days and trials for many football clubs. Also the FA is trying to expand the womens football league into two different leagues just like the men’s. Here is an extract from the article the FA released ‘The Football Association is considering introducing a two-tier Women’s Super League (WSL) in 2014. The eight teams that took part in the inaugural WSL season, which ended in August with Arsenal winning the title, have been offered new licences. Sixteen teams had initially applied for membership in 2010, with Sunderland and Nottingham Forest missing out. An FA statement said: â€Å"Plans being discussed include exploring the introduction of a second tier in 2014.†Ã¢â‚¬â„¢ I think this is a good idea because it will make the game become more popular across the co untry. Also with more leagues being introduced this means more spectators which will mean more money is being funded into the association. What I think of the Future of Women’s Football I think womens football has done very well to get back to where it is today due to the ban for fifty years. However, I don’t think that womens football will ever get to the stage like men’s because men’s football has had a lot more time to reach this popularity. Also there is a huge amount of money in the association and it would be practically impossible for women to get to that amount. I do think that womens football will grow bigger and younger girls will start to get involved. The only problem with this is it will take quite some time but they have to make up the time from the ban. Comparison When it comes to football men and women play the exact same game but one seems to be a lot more popular, the men’s. Men’s football was first found in 1314 which is nearly 700 years ago and womens football was first found in 1895 which is not even 120 years ago. Therefore there was 581 years between men and womens football. Somehow this has managed to affect the popularity in the game as it is very rare to find womens football on television when it is averaged that there is one male football match per week shown on television. If you wanted to be a professional footballer whatever sex you are you would get paid, but there is a significant amount of money difference between the genders. The average male Manchester City player would receive around  £86,280 per week plus bonuses and the average female Arsenal player would receive around  £3,000 per week that means that there is  £83280 different in the wages they receive each week. Opinion I think that womens football is different today than men’s because the FA banned it. I think if women were able to play football all the way through the 20th Century I think womens and men’s football would be similar in popularity and the wages. I also think that is very silly that the games are treated differently because they both play the same game, 90 minutes each week and the male are treated much better and receive the better pay when they both do the same job.

Educational achievement Essay

Educational institutions have two basic functions. On the one hand, they act as agencies of socialisation, transmitting social rules, norms and values; on the other hand, they are mechanisms of allocation, channels for selecting and training people to fill the many occupations of industrial economies. This dual function of socialisation and allocation is fulfilled to some degree by all educational systems. However, in a society with a complex division of labour there is often a contradiction between the two functions of socialisation and allocation. This essay will use both Marxist and Functionalist perspectives to question the educational system. Educational policies after the Second World War were primarily concerned with facilitating greater, and more equal, access to educational qualifications. This was attempted in R A Butlers 1944 Educational Act which sought to make entry to selective schools and universities meritocratic, that is dependent on ability rather than social status or wealth. The Act proposed a system in which children would be transferred at the age of eleven to grammar, secondary modern, or technical schools according to their ‘age, aptitude and ability’. Grammar schools continued to be seen as superior and biased towards middle class males due to the academic subjects, Mathematics (traditionally a male subject) and English being the key indicators used to measure the students. Since we have simple tests of discovering children’s natures (and there are luckily two varieties of these) we can perfectly easily tailor the schooling they get to suit these natures. Such a position accords a pretty self fulfilling and pessimistic function to education, and the fact this process of division has always produced a high correlation with the division between middle class and working class children simply serves to confirm the appropriateness of the division in the first place. ( Miller, 1992 pg. 15 ). The above quotation highlights how the commonly held attitudes towards the working class only reinforced the class distinction. Talcott Parsons stated in his writing on education its † Functions to allocate these human resources within the role structure of adult society†, (Haralambos and Holborn, Sociology Themes and Perspectives 1995 pg. 729). Perhaps if the government had built a larger quantity of technical colleges then the education system would have been more successful in allocating individuals into work roles that match their abilities. By its very nature the eleven plus looked at student’s academic skills completely ignoring student’s personal abilities. Whereas in the education systems of Germany and Japan, in the same period, the majority of students took a vocational path in order to secure educational success. Perhaps this is why their societies achieved greater industrial and economic accomplishment (Abercrombie, Warde Contemporary British Society 1994 pg. 350). Equally, successful entry to a grammar school was not guaranteed if the student had passed their eleven plus exam, this was due to the limited number of places. If we compare the number of grammar schools in Surrey, (which is known for its large percentage of upper and middle class), to the number in the industrial Midlands (with its high population of working class), there is proportionally less number of places for students, therefore making the educational system largely a postcode lottery. It is sighted in Plummer’s ‘Failing Working Class Girls’, that not only did grammar schools have better teachers but also superior buildings and resources- An overwhelming proportion of working class children were being educated in elementary schools. Their inferior buildings and resources, lack of graduate teachers and limited curriculum, compared badly with the better resourced secondary grammar and fee paying schools, attended mostly by children from middle class backgrounds. (Plummer 2000 pg. 15). From the 1960’s onwards, education was increasingly measured in terms of economics i. e. as an institution of national interests rather than personal fulfilment. During this period racial and ethnic minority groups entered the debates, due to immigration becoming more prevalent. It was assumed that children coming from these backgrounds needed to become like the white populous as quickly as possible therefore little genuine progress was made (Finch, 1984). Perhaps this is due to the nature of the curriculum for example, history lessons concentrating on white European perspective with often-fanciful representations of ethnic cultures. Equally teachers and local authorities did not understand their growing presence in schools and it emerged that in some schools, Head teachers were refusing to admit more black pupils (Donald and Rattansi, ‘Race’, Culture and Difference, 1992 pg. 14). Professor John Rex, a leading figure in British Race Relations Research, accused ‘black youth’ of being â€Å"arrogant, rumbustious and contempurious† and having â€Å"†¦ a certain fascination for violence†. (Rex, New Debates in Black Politics 1990 pg. 18 and 33). It’s hardly surprising that these students felt marginalised. In addition under achievement of ethnic groups appeared to be over looked- †¦ many of the teachers indicated they had never considered seriously the apparent failure or under achievement of working class or black children in the education system. (Lee, Pride and Prejudice; Teachers, Class and an Inner City Infants School, 1987 pg. 108). Girls coming from an ethnic minority are not the only group held back from achieving their full potential – equally white girls coming from middle class backgrounds feel this. Even today, the dominant (arguably unconscious) ideologies to reinforce cultural norms of gender behaviour (Walker and Barton, 1983); both pupils and staff give these norms in schools. Girls are not expected to do as well, are not brought up to be assertive to the same level as their male counterparts, and therefore tend to underachieve and blame themselves for it (Light and Dwek, 1987). Staff praise different qualities. Until very recently girls choices in curriculum activities were limited, they were encouraged to veer away from scientific or technical subjects; Deem 1978 sights girls examination result successes tend to be in art subjects, which have limited value for entry into employment and therefore lead females down a different route in further education. The format of exams themselves and other measures of curricular achievement are biased towards males e. g. multiple choice tests are geared towards ‘male logic’ than ‘female’ abilities. Issues such as these highlight the importance that moves are made to alter prejudice expectations and the way assessments are undertaken; including educating teachers to understand their own biases, promoting a change in the expectations of girls so they can achieve what is really within their interests and capabilities. Another area in which the education system is failing today is the treatment of those to be deemed as special needs. The 1988 Education Act defined this by ‘learning difficulty that calls for special educational provision to be made’. This definition obviously makes some comparison with a ‘norm’, this norm is not specified and different education authorities have different averages. Although steps are being taken to move away from labelling since the 1983 Warnock Report many such pupils are still educated separately within schools themselves or special schools together, this again becomes a self-fulfilling prophecy. Barton and Tomlinson (1981) ask, ‘ at which point does caring become controlling? ‘ this is due to current attitudes that problems are psychological, rather than social and pupils are categorised. Despite the promises of the 1940’s Act and the many worthwhile reports that have been commissioned (and largely ignored), still the education system in Britain is riddled with inequalities as set out above. The education system has lost its focus on personal fulfilment. Arguably the pupil has become a homogenised asset to be utilised in the interest of economic progress. If the child does not meet this criteria then they are virtually excluded to protect the accepted norms that society seeks to reinforce on tomorrow’s world. In the ideal situation school children will learn a variety of skills throughout their schooling, to aid his or hers development to achieve their full potential. By the time a young person leaves school at whatever age suits their abilities and aspirations, they should be a self confident and fulfilled individual. Each individual should have gained a wealth of knowledge, motivation for further development, life skills and exam success, which realistically reflects their capabilities. Equally a pupil should have had the opportunity to form friendships with peers and to have built relationships with teaching staff, thus providing a positive image of society at all levels. Everyone should have been exposed to new ideas and activities. This is an ideal; how many people having experienced the British Education system would relate their own schooling to this statement? For many this statement is totally alien to their experiences due to the inherent prejudices the institution reinforces such as the class structure, racism, sexism, beaurocracy and commercialism of schools. It is evident that British schooling has changed considerably since 1945, in many ways there has been great improvement for the majority of pupils. However still today there are a significant group covering ethnic minorities, girls and Special Educational Needs pupils who have largely been over looked so far. If Britain is to make the most from its human resources it is vital that attitudes change so that the individuals’ potential, which is currently ignored, may be fulfilled. Bibliography Miller, J. , 1992, More Has Meant Women: The Feminisation of Schooling, Institute of Education and London: Tufnell PressParsons, T. , 1995, Haralambos, M & Holborn, M. , Sociology Themes and Perspectives. Fourth edition. London: Collins Educational Abercrombie, N & Warde, A. , 1994, Contemporary British Society. Second Edition. Cambridge: Blackwell Publishers. Plummer, G, 2000, Failing Working Class Girls. Stoke-On-Trent, Trentham Books. Finch J. , 1984,’Its Great To Have Someone To Talk To’: The Ethics and Politics of Interviewing Women’, in C. Bell and Robert (eds) Social Researching: Politics, Problems, Practice, London: Routledge and Kegan Paul. Donald J. , Rattansi A,.1992, ‘Race’ Culture & Difference, London, Sage Publications. Rex J. , 1990, Debates in Black Politics, Warwick, Warwick University. Lee, J. , 1987, Pride and Prejudice: Teachers, Class and an Inner City Infants School, in m. Lawn and G. Grace (eds) Teachers: The Cultural and Politics of Work, Lewes: Falmer Press O’Donnell G. , 1985, Mastering Sociology, Basingstoke, The Macmillan Press. Pugh, M,. 1994, State & Society A Social and Political History of Britain 1870-1997, London, Arnold Publishers. Other Sources: Campaign for Real Education web-site – www. cre. org. uk Word Count 1,691.

Comparasion Wks Essay

Indiana Common Core Standards: †¢Analyze the representation of a subject or a key scene in two different artistic mediums, including what is emphasized or absent in each treatment. †¢Analyze various accounts of a subject told in different mediums, determining which details are emphasized in each account. †¢Cite strong and thorough textual evidence to support analysis of what the text says explicitly as well as inferences drawn from the text. †¢Determine a central idea of a text and analyze its development over the course of the text, including how it emerges and is shaped and refined by specific details; provide an objective summary of the text. Part One Directions: Use the following criteria to compare the film Simon Birch to the short story The Scarlet Ibis. Simon BirchScarlet IbisSimilarities/Differences Characters †¢Main characters †¢Protagonist/Antagonist †¢Round/Flat †¢Static/Dynamic †¢Evidence—use a quote from the text AND a line from the story to back up your answerSimon and joe Doodle and his big brotherThey erre both narrated by the second character Plot †¢Setting impact on plot (if any) †¢Events †¢Evidence Motivations †¢Characters †¢Same/different? †¢Evidence Tries to say that he is gods instrument Point of view †¢First or third person? †¢Limited or omniscient? †¢Evidence First person First personThey were both in first person and the narrator wasn’t the main character it was the second character Symbols †¢Symbols in story †¢Symbols in movie †¢Symbols that are similar in both †¢Anything left out? †¢EvidenceHis baseball cards and the armadillo The scarlet ibisThey both mean something to the main characters Theme †¢Theme of the movie †¢Theme of the story †¢Similarities in theme? †¢Differences in theme? †¢Evidence Setting †¢Setting of the story †¢Setting of the movie †¢Similarities in setting? †¢Differences in setting? †¢EvidenceI think that is takes place in the 1950’s? Because of the cars that was in the movie I dont know They both take place in the past Irony †¢Irony and type present in story †¢Irony and type present in movie †¢Similarities †¢Differences †¢EvidenceHe loved to play baseball and he loved joes mom but he killed her with a baseball that he hit into foul territory Situational irony Dramatic irony because when the scarlet ibis died we new that doodle was soon going to die Both of the main characters die

Mistakes are Steps to Success

Many people think that mistakes just make their life miserable. But, ironically, that is not true. I always thought that making a mistake will make me regret that mistake for the rest of my life. But luckily I fell into the learning side of mistakes. Mistakes are like missions in a game, you may not die or you may die. If you die, you may learn from the mistakes that made you die in the first place. So the next time the same mission comes again you may not die because you have already learned from it. I believe that if you make a mistake, be optimistic and learn from the mistake.It makes you learn something about a situation and actually move on positively with it. When you make a mistake, it opens an automatic door to get to know yourself better. People can often learn more from a mistake than success. Some people may do the same mistake 2 or 3 times and then learn, that totally depends upon how seriously the mistake is. For example if you play with a needle, you might not get hurt the first time, but if you do it wrong the needle might poke a hole in your skin. Next time you do it you might think, NEEDLE=BAD.Sometimes we don’t realize we’re doing something bad until we get hurt and that’s usually how we learn. Everyone has made a mistake in their lives. At least just one, I mean if someone has never made a mistake, well that obviously means he/she doesn’t know anything. Why? Because mistakes are mostly the things that teach us in life. If we were perfect, nothing would make us happy, curious or even sad. I guess that’s a good thing, but that’s not true. I feel that mistakes give us more strength and make us stronger to deal with life.From my previous mistakes, I learned to never let anyone hurt me and crush my feelings, I learned to not show my emotions so much in future relationships, I learned about the kind of person I want in the future and the kind of person I don't want, I learned not to be so needy and to depen d on myself and my family for my happiness. Another false step that really taught me something was to lie to my parents. When we turn teenagers we change our path and do far worse mistakes than we do as kids.Something like that happened to me, I started to lie more and more until my parents would find out everything I lied about; I got phone and my PS3 taken away for a long time and that taught me to be truthful and honest to both of my parents so I won’t be able to suffer and have nothing in my life to entertain myself with. Some mistakes can be learned from, but few cannot. For example, if you’re teacher wants you to study on the computer and you start playing games, you might not get the second chance.Instead you probably will get a detention. I know that it is pretty hard to accept mistakes made by us but it’s easy if we can see our mistakes from a different angle. We usually think the negative thoughts about our mistakes, but we need to understand and accep t that the mistakes we do will bring big changes and make our lives distinct in some sort of way, depending on the mistake. I now realize why mistakes are also helpful and not only hurtful.

Analyze a photogrpah Essay Example | Topics and Well Written Essays - 500 words

Analyze a photogrpah - Essay Example The figure of Ophelia has long been symbolic of the silencing of women in literature and in the larger context of society itself. Crewdson uses the same principle to create his work. It is interesting to note that the artistic representations of Ophelia changes media over time as well. Starting from the famous oil on canvas painting of Ophelia by John Everett Millais, the more haunting painting of Ophelia by Pierre Auguste Cot to the rich, pastoral representation by painter Henry Nelson O’ Neil, the image of the manic depressive drowning herself seemed to have struck a chord with several artists over the ages. Crewdson recognises this timeless quality of the character and chooses to interpret it himself also but in the different, more contemporary, medium of film. Studying the picture closely reveals how the same motif of female suppression persists in history. Here, the scene is not a forest and a river, but a regular drawing room. The drawing room itself, although not overtl y outrageous, is extremely surrealistic and eerie in some ways. The most visible evidence of its unnatural condition, of course, is the water that appears to flood the room. The still water with the woman’s hand partly submerged in it appears almost frozen and lends the entire scene a rigid, menacing quality. The drawing room is heavily furnished, almost stifling.

International Banking and financial Services Term Paper

International Banking and financial Services - Term Paper Example It is a back bone of global banking services. According to the IT benchmarking survey, 85 banks located across 13 countries in this region do not allocate appropriate funds for IT. Various surveys have shown that situations in the matured Asia Pacific markets are slightly different from the emerging markets. It has been noticed that in matured markets banks have increased their spending on IT. In 2010 14.7% of total operating expenses were accounted for IT. In 2011 it increased and became 15.8%. In 2012 the trend decline somewhat and became 15.5%. On the other hand the scenarios in emerging markets are not at all satisfactory. In 2010, 9.4% of total operating expenses were due to IT, the trend continues to lower down. In 2011 it became 9.3% and in 2012 it reduced drastically to 8.1%. The scenario may be fair in case of matured markets of the Asia Pacific regions. But in comparison to European banks the budget allocations of Asia pacific banks in the field of IT are very inappropriate . European banks spend 19% of their total operating costs in the field of IT. It is being observed that banks belonging to the matured markets of Asia Pacific regions are spending their money for strategic changes. Those banks are focusing less towards running the bank. So, automatically their IT spending will focus upon different IT applications rather than IT infrastructure. Different surveys very categorically stated that recently banks from matured markets have started including IT in their business system for the sake of growth and efficiency. The banks are promoting customer centricity, process improvement and channel transformation with the help of IT. On the other hand banks from emerging markets are more focused towards fundamental things and trying to reduce IT complexity. It is very clear from the different surveys that banks from emerging markets of Asia Pacific are trying to catch up business growth and are more focussed towards

Consumer Behaviour - NIKE Essay Example | Topics and Well Written Essays - 750 words - 1

Consumer Behaviour - NIKE - Essay Example Also, in the year 2008, the company presented the Air Jordan XX3 which was identified to be a high-performance basketball shoes created with the environment in mind (Kapferer, 2012). Some of the Nike Companies’ newest shoes contain Lunarlite and Flywire foams to lessen weight. In addition, Nike Company is well recognized and popular in young adult and hip hop philosophy for their delivering of city fashion clothing (Kumar, 2009). However, The Company being well recognized for its performance, the question is â€Å"What constitutes the capability of the Company to capture its targeted consumers?† There is a bundle of attributes presented by the Nike Company for their targeted consumer consideration. Some of this attribute are discussed in the following paragraphs in detail. First, is the logo â€Å"swoosh† which is the company’s signature or trademark. With or without the name Nike underneath the logo, the general consumers can perceive the logo and visualize Nike. Regardless to a check of excellence, the flowing nature of the logo has played a vital role to the marketing of the brand. The role of visual rhetoric is to influence the company’s targeted consumers visually. The logo represents competition, athleticism, and victory. With a single brush stroke, viewers of the logo anticipate that this what it means (Hawkins, 2013). Also, the logo looks like a check mark which, for instance, in American philosophy, has become illustrative of a job well done or success. Nike prides in making state of the art athletic items from running shoes to football and using a logo that rhetorically illustrate success. The logo visually ties into the early gods of sports, elaborating its achievement as a successful, recognizable, and uncomplicated tr ademark. Second, attribute is the slogan â€Å"Just Do It† which is the tag-line allied with the Nike logo. Together, the tag-line and the logo feature the

Power Analysis Assignment Example | Topics and Well Written Essays - 750 words

Power Analysis - Assignment Example The major aim of VSA is to create cultural awareness through organizing various cultural activities and events. The issue The memo analyses the power base for the vice president of public relations VSA who doubles the vice president of the VSA. The memo describes his typical use of this power base, critiques his usage of the power, and formulates a strategy to increase his power base and efficiently utilize it. The vice president’s name is Vu Hoang. Vu plans and conducts public relations programmes to create a good public image for VSA. He plans and designs the communication channel through which VSA informs the public of VSA programmes and events. Vu promotes the good image of the VSA through public initiatives such as speeches, exhibits and through questions and answers sessions. He has special skills in contacting media representatives, and in representing the president of VSA directly both before the American general public and at Texas A&M University Corpus Christi. The p urpose The memo assesses and appreciates sources of power that makes Vu Hoang such a powerful public relations vice president. The memo spots how Vu typically uses his power. The memo critiques and makes suggestions on how Vu improves in his usage of power. Interpersonal sources of power Positioned based Vu has legitimate power to change the behaviour of other people. He could use various means such as acting as a role model with good behaviour. He could also influence other people’s behaviour by the use of his authority. Through his authority, he could formulate policies regarding the required code of conduct for members of the association and require that all members of the association adhere to them. He could establish penalties to ensure that all policies are adhered to. He has the legitimate power to ensure that all messages to VSA members and the general public remain in line with VSA’s mission. Vu is directly in charge of all the student members given his positi on as the vice president of VSA. He trains and directs the work of association members. VSA members carry out VSA activities on a voluntary basis. VSA members engage in activities, such as purchase of supplies, maintenance of inventory and maintenance of VSA data base. Vu implements controls to check if activities are on course and makes corrective measures where necessary. Vu has equal reward power. He uses his reward power to encourage and motivate members who exhibit excellence in the execution of VSA’s activities. More members come forward to engage in day to day operations of the VSA. Vu processes coercive power. He uses coercive power to streamline operations of VSA. Each member has a score card which Vu filled to facilitate monthly appraisals though all members work on a voluntary basis. Excellent members are recognised and rewarded from these scorecards. VSA reminded members who portray laxity in their efforts. Vu makes recommendations on every member’s perform ance to the VSA President. VSA gives a probation period to members who fail to advance the good image of VSA. VSA applies disciplinary action on members who fail to advance the objectives of the association after the probation. Person Based Vu has expert power. He has two years’ experience working as a public relations officer in Vietnam. Vu holds a degree in journalism. He is pursuing master degree in communication at the Texas A&M University Corpus Christi. Vu is equally fluent in English and Vietnamese language.